has revealed that it has sold 15,000 units of the
since its launch in January 2019.
To celebrate the first anniversary of the launch of Harrier, Tata Motors has announced the #1WithMyHarrier campaign across the country during 9-19th January 2020. During this campaign, the automaker will offer a host of special offers and exclusive benefits to the Harrier owners, informed Tata Motors.
As the automaker claims, Harrier owners can give their SUV a makeover with exclusive specially designed scuff plates, a complimentary wash and vacuum clean along with a special 40 point check-up.
Also, owners of the SUV will be offered the Harrier Service Gold Club membership, which would entitle them to discounts and benefits worth up to Rs 8,400 on any service facility availed over the next 2 years.
Commenting on the anniversary campaign, Vivek Srivatsa, Head of Marketing, Passenger Vehicles Business Unit, Tata Motors, said, “The Harrier has established itself as a segment-defining product for the Company and the industry ever since its launch in the market. We are thrilled to celebrate Harrier’s one-year milestone with our 15,000 Harrier customers who have loved the product and built a strong bond with our brand, in more ways than one.”
The Tata Harrier is built on the OMEGARC that is derived from Land Rover’s D8 platform. The SUV is powered by Kryotec diesel engine and it is also equipped with Advanced Terrain Response system. The SUV is available at a starting price of Rs 12.99 lakh (ex-showroom, Delhi).